How we judged them
We did not judge on looks. A roofing website exists to turn a search into a phone call or a quote request, so we scored each site on the things that decide that: is the phone number and quote form at the top, does the site show real jobs with real suburbs, can a visitor check the licence, warranty and reviews without digging, and does the site say where the business works.
Everything below is what we saw on each site's home page in October 2026. We have no commercial relationship with any of these businesses and did not build their sites. Where we point out gaps, they are gaps common across the industry, not a comment on a particular company. Claims about reviews, licences and years in business are the sites' own statements, which you can check on Google and the state licence registers.
What the good ones share
Six sites, five cities, different builders and budgets. The same pattern every time:
- The number and the form are at the top. Every site above puts both in the header or the first screen. None makes you hunt for a contact page.
- Jobs are named by suburb. "Recent projects: Berwick, Narre Warren" or "replacement in Blacktown" does two things at once: it proves the work is real, and it tells Google and the visitor where you operate.
- Proof is checkable. Licence numbers, founding years, a rating with a count, a warranty with terms. Vague claims cost nothing to make, so they are worth nothing.
- Services are separated. Restoration, re-roofing, repairs, guttering, each gets its own page or section. People search for the specific thing, not for "roofing".
- Areas are explicit. A list of suburbs, a region page, or three service areas named plainly.
And the gaps that most roofing sites, including some strong ones, still have: a quote form that asks for too much, photos that are not captioned, a review count on the page that does not match Google, special offers left up after they expired, and pages that are slow on a phone. Google's own guidance recommends a page's main content loads within 2.5 seconds (Core Web Vitals), and roofing sites heavy with full-size photos often miss that on mobile data.
Score your own site
Open your site on your phone, not your desktop, and give yourself one point for each:
- The phone number is tappable at the top of the page.
- A quote form is on the first screen or one tap away, and asks for five fields or fewer.
- The page loads in under three seconds on mobile data.
- At least three real jobs are shown with the suburb named.
- Before-and-after photos appear for restoration work.
- Your licence number is on the page, not just "fully licensed".
- Your warranty is stated with its length and what it covers.
- Your Google rating and review count are shown and match Google.
- Each main service has its own page.
- The suburbs or regions you serve are listed, or have their own pages.
Eight or more and your site is doing its job; the next gains come from lead generation and local SEO. Five to seven and a few targeted fixes will pay for themselves with one job. Under five, the site is losing you work every week, and it is usually cheaper to rebuild than to patch. Either way, the free audit below tells you which.
